This is the preserved general audience version of this release. It is part of the Pulse story background.
Pulse Enters the Non-Nicotine Performance Market with Precision-Formulated Pouches for Combat Athletes
This release was issued as part of the Clocked & Loaded Collaboration story. It reflects how Pulse described this event at the time. The story has since been updated — see the current editorial coverage at the link below.
Pulse delivers focused energy without the crash, without nicotine, and without the compromises that come with stimulant-heavy products that were not built for sustained performance. The formula combines caffeine with L-Theanine and Alpha-GPC — ingredients that work together to support clean focus, reaction time, and cognitive endurance.
Pulse enters through the combat sports community — the most demanding and credibility-conscious consumer segment in performance nutrition. The brand is built for athletes who choose products based on what is actually in them.
The first limited edition activations, produced in partnership with Clocked & Loaded (CNL), feature two SKUs: Blue Razz Ice and Fresh Mint. Available at takeyourpulse.shop.
"Pulse is not a general energy product dressed up for athletes," said Abeer Subhani, Principal — Brand Strategy, WPG Brands Inc. "It is a precision product built from the ingredient up, for people who know the difference."
Pulse is one of three brands operated by WPG Brands Inc. on a shared commercial engine — alongside Wake (action sports) and ALRT (first responders).
This is the general audience version from the Pulse public record, issued as part of Clocked & Loaded Collaboration. It is preserved here as background context. For current editorial coverage, see the Clocked & Loaded Collaboration page.