ALRT · First Responders

Stay sharp.
On shift.

Energy you can carry. ALRT Cool Mint puts 50 mg of caffeine with L theanine and Alpha GPC into a slim nicotine free pouch. It fits in a pocket and is easy to carry through long shifts, outdoor days, training and travel.

Living market intelligenceLatest verified record · September 27, 2026
ALRT Cool Mint energy pouch can
Why ALRT was built for shift work
Made without nicotine. Created around real shifts.

ALRT is a nicotine free caffeine pouch created from the realities of shift work. Visit the current product page for ingredients, directions and availability.

Built for
Built for the people no one else built for.
First priority
Fire
First priority
EMT
First priority
Medical
First priority
Police
First priority
Military
Second tier
Field crews · Drivers · Worksite
The verdict

Made for the realities of shift work.

Trust grows through real conversations between people who understand the work. A recommendation from a colleague can matter because it comes with shared experience. ALRT earns its place one shift and one station at a time, through people who carry it and choose to come back.

ALRT supports the people who serve.

First responder peer support across Canada is anonymous, available 24 hours a day, free and confidential: 1 833 677 2668.

Stay ALRT.

One pouch. Built for the shift.
Cool Mint
Cool Mint
50MG
Caffeine
0
Sugar
0
Calories
0
Nicotine · Tobacco
What's inside
Four inputs. One product record.
Caffeine

50 mg per pouch. Account for caffeine from every source and follow the label.

L theanine
L theanine

50 mg per pouch. The ingredient list alone does not establish a performance result for the finished product.

Alpha GPC
Alpha GPC

50 mg per pouch. The ingredient list alone does not establish a cognitive result for the finished product.

Cool Mint

Refreshing and lightly sweet, with a compact format made for long shifts.

ALRT Community Activation

Trust grows person to person.

People in first response often share what works for their own routines. A recommendation can carry weight when it comes from someone who understands the work.

ALRT can grow by listening, answering questions and earning attention through genuine conversations before wider retail expansion. ALRT comes from inside the first response community. That origin gives the brand a responsibility to understand the shift and earn trust through its actions.

ALRT | First Response
Stay ALRT on shift.
Portable caffeine pouches created from real Canadian firefighting experience.
Visit the site →
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About this record
Brand recordCurrent
  • Published byWPG Brands Inc.
  • Current version
  • Evidence3 sources

This panel shows who is responsible for the page, when it changed, what supports it and how the current record connects to the next governed movement.

Record history
  1. Current page version
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