What this record establishes
ALRT founder Dan Perilli and WPG principal Patrick Sills represented the brand at Spartan Killington on September 19 and 20, 2026.
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ALRT Participates at Spartan Killington
QUICK FACTS
Five things to know
ALRT participated at Spartan Killington on September 19 and 20, 2026 with founder Dan Perilli and WPG principal Patrick Sills representing the brand. The verified outcome is participation only; it does not establish Spartan sponsorship or endorsement, product performance, sales, adoption or demand.
How it works
Spartan’s official event record lists a 5K Sprint, 21K Beast, 50K Ultra and Kids races across the September 19 and 20 weekend in Killington, Vermont.
Who or what is involved
ALRT Cool Mint is a slim nicotine free caffeine pouch.
The evidence and limits
ALRT continues to carry Dan Perilli’s first response experience as it meets people outside that original community.
What you can do next
ALRT’s participation does not establish Spartan sponsorship or endorsement, athlete endorsement, product performance, safety, sales, adoption or demand.
Ready
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ALRT’s participation at Spartan Killington brought a caffeine pouch created from Canadian firefighter Dan Perilli’s shift experience into a new event setting. The record now points accurately to the October 3 and 4 Spartan Las Vegas weekend.
About this record+
- Published byWPG Brands Inc.
- Written byWPG Newsroom · James Cappellano
- Editorial oversightJames Cappellano
- Published
- Current version
- Evidence6 sources
WHAT CHANGED
ALRT participated at Spartan Killington on September 19 and 20, 2026. The verified outcome is participation only; it does not establish Spartan sponsorship, endorsement, product performance, sales or demand.
This panel shows who is responsible for the page, when it changed, what supports it and how the current record connects to the next governed movement.
Record history
- Published
- Record updated
Why this mattersA hard use setting can make a brand easier to see; it does not prove the product did more than the evidence supports.+
The questionWhat did ALRT’s Killington participation establish, and what does it leave unproven?
What you leave withYou can see the real event connection and keep it separate from claims that have not been established.
Now whatCheck Cool Mint
- ALRT participated at Spartan Killington on September 19 and 20, 2026.
- Dan Perilli and Patrick Sills represented the brand.
- Participation does not establish Spartan sponsorship, product performance, sales, adoption or demand.
ALRT at Spartan Killington
ALRT founder Dan Perilli and WPG principal Patrick Sills represented the brand at Spartan Killington on September 19 and 20, 2026. They brought Cool Mint into an event setting that includes obstacle racers and members of military and first responder communities.
The Killington weekend
Spartan’s official event record lists a 5K Sprint, 21K Beast, 50K Ultra and Kids races across the September 19 and 20 weekend in Killington, Vermont.
Why the setting is relevant to ALRT
Dan Perilli created ALRT from what he experienced as a Canadian firefighter: long shifts, constant interruption and moments when stopping for another drink was not practical. Spartan maintains programs for military personnel and first responders. That shared service community context explains why ALRT introduced its product at the event.
What ALRT brought to Vermont
ALRT Cool Mint is a slim nicotine free caffeine pouch. Each pouch contains 50 mg of caffeine with L theanine and Alpha GPC, plus zero sugar and zero calories. The compact format is easy to carry and does not require a bottle or can.
The next question is what people do after the introduction
Killington put Cool Mint in front of people who plan for long, demanding days and want energy without carrying another drink. The question now is whether that introduction leads to product interest, purchase and repeat use as ALRT moves toward Las Vegas.
First response remains the origin
ALRT continues to carry Dan Perilli’s first response experience as it meets people outside that original community. Killington expanded the setting around the brand while preserving the distinction between ALRT’s verified origin and any broader audience it may earn.
Las Vegas is the next scheduled chapter
The official Spartan Las Vegas race weekend is scheduled for October 3 and 4, 2026. ALRT’s participation and any field outcomes will be recorded only when confirmed; the October 2 obstacle workshop is a separate schedule item.
Evidence boundary
ALRT’s participation does not establish Spartan sponsorship or endorsement, athlete endorsement, product performance, safety, sales, adoption or demand. Any such outcome requires attributable evidence.
Read next
Choose the next part of the story.
Follow the commercial connectionSpartan Las Vegas Weekend: The ALRT Readiness Guide
A practical event guide for people who want to find ALRT, understand Cool Mint and follow what happens during the Las Vegas weekend.
Continue reading →Understand the evidenceExplore the WPG Science DeskSee what oral pouch research establishes, what remains uncertain and which claims require product specific proof.
Open the Science Desk →See the complete recordExplore all ALRT storiesContinue through the latest product, partnership and company updates from this brand.
Open the ALRT desk →Sources
In this story
- ALRTDan PerilliPatrick SillsSpartan RaceWPG Brands Inc.