Wake
built for
big moments.

Most pouches use off the shelf flavor compounds built for beverages or gum. Pouch delivery is different, the flavor profile needs to hold across the full release window without bitterness, fade, or chemical aftertaste.

Kicker Mint and Tropical Fruit were built from the ingredient up for exactly that profile. That engineering discipline applies to every flavor in the fleet.

Wake does not run media campaigns. Wake runs activations. A world record attempt goes live, the audience shows up, and they want the product the athlete was carrying. That is how Wake earns shelf space, not by buying it, but by building the audience first and letting demand follow.

Thrill Sports gives Wake access to the events, athletes, and global content infrastructure that makes that model work. Power Slap, Street League Skateboarding, Nitro Circus, three properties, one activation pipeline.