What this record establishes
The setting changes from Vermont mountain terrain to a desert race weekend, but the customer problem stays clear.
← Newsroom
ALRT
ALRT’s Next Stop Is Spartan Las Vegas
QUICK FACTS
Five things to know
ALRT plans to participate at the 2026 Spartan Las Vegas race weekend in Henderson on October 3 and 4, bringing Cool Mint to people who prepare for long, demanding days.
How it works
Spartan lists Sprint 5K, Super 10K, Kids races, Hurricane Heat formats and spectator access at Nevada State University in Henderson.
Who or what is involved
Canadian firefighter Dan Perilli created ALRT around long shifts, interruption and the need for a format that does not require another bottle or can.
The evidence and limits
The official Cool Mint page lists the current ingredients, directions, price and availability.
What you can do next
ALRT Cool Mint is the current nicotine free energy pouch in this story.
Ready
Voice is created by your device. Nothing is sent to Ask WPG Brands Inc.
The event details, ALRT’s first responder origin and the current Cool Mint product in one useful guide before the Las Vegas weekend.
About this record+
- Published byWPG Brands Inc.
- Written byWPG Newsroom
- Editorial oversightJames Cappellano
- Published
- Current version
- Evidence5 sources
This panel shows who is responsible for the page, when it changed, what supports it and how the current record connects to the next governed movement.
Record history
- Published
- Record updated
Why this mattersBefore an event, people need the real dates, the real product and a clear line between what is planned and what has happened.+
The questionWhat is scheduled for ALRT at Spartan Las Vegas, and what can I verify before the weekend?
What you leave withYou leave with the event facts and a direct product route, without confusing a plan with an outcome.
Now whatCheck Cool Mint
- ALRT plans to participate at Spartan Las Vegas on October 3 and 4.
- The event is in Henderson, Nevada.
- The current product is Cool Mint, a nicotine free oral energy pouch.
ALRT moves from Killington to Las Vegas
The setting changes from Vermont mountain terrain to a desert race weekend, but the customer problem stays clear. Long, demanding days can make another drink inconvenient, and ALRT offers a portable nicotine free caffeine format to consider.
The official race weekend runs October 3 and 4
Spartan lists Sprint 5K, Super 10K, Kids races, Hurricane Heat formats and spectator access at Nevada State University in Henderson. The obstacle workshop is a separate schedule item on October 2.
Why ALRT is attending
Canadian firefighter Dan Perilli created ALRT around long shifts, interruption and the need for a format that does not require another bottle or can. Las Vegas gives first responders, shift workers and outdoor participants a place to encounter that story and inspect Cool Mint for themselves.
What customers can decide before the event
The official Cool Mint page lists the current ingredients, directions, price and availability. Reading that record before the weekend gives attendees the information they need to decide whether they want to find ALRT at the event.
What comes after the introduction
The useful signals will be the questions people ask, the products they inspect, the purchases they make and whether interest continues after the weekend. Those signals will shape what ALRT explains and does next.
Know the product before the weekend
ALRT Cool Mint is the current nicotine free energy pouch in this story. Use the official product page for ingredients, directions, price and availability.
Read next
Choose the next part of the story.
Follow the commercial connectionSpartan Las Vegas Weekend: The ALRT Readiness Guide
A practical event guide for people who want to find ALRT, understand Cool Mint and follow what happens during the Las Vegas weekend.
Continue reading →Understand the evidenceExplore the WPG Science DeskSee what oral pouch research establishes, what remains uncertain and which claims require product specific proof.
Open the Science Desk →See the complete recordExplore all ALRT storiesContinue through the latest product, partnership and company updates from this brand.
Open the ALRT desk →Sources
In this story
- ALRTDan PerilliCool Mint