WPG portfolio

WAKE, PULSE and ALRT.

Three brands built for the market they serve, connected through one operating company.
Living market intelligenceLatest verified record · September 27, 2026
WAKE Kicker Mint energy pouch canPULSE Blue Razz Ice energy pouch canALRT Cool Mint energy pouch can
Brands in market

Choose a brand to see its current product, story and official destination.

Wake WAKE Kicker Mint energy pouch canWAKE Tropical Fruit energy pouch can
01 / Action Sports
Wake.
ENERGY. CULTURE. ACTION.
Action sports and culture driven non nicotine performance brand. Commercial engine anchored by stunt activations, athlete partnerships, and retail distribution.
Caffeine energy pouch · 50mg + Alpha GPC + L theanineAction sports fans and stunt first audiences
WAKE × THRILL SPORTS: culture becomes distributionA commercial partnership connecting WAKE with Power Slap, Street League Skateboarding, Nitro Circus and Thrill Stunts.Explore the WAKE × Thrill Sports launch →
Explore WAKE → Shop WAKE ↗ Stock or carry WAKE →
ALRT ALRT Cool Mint
03 / First Responder
ALRT.
FOCUS. READINESS. SHIFT.
Professional duty brand built for first responders. Non nicotine formulation for shift ready performance in an underserved institutional market.
Caffeine energy pouch · Cool MintFire, EMS, medical, police, military, worksite crews
BUILT FOR THE SHIFT: the reason ALRT existsFounder Dan Perilli built ALRT around the routines of first responders and other professionals working when every second counts.Read the ALRT founder and product story →
Explore ALRT → Shop ALRT ↗ Stock or carry ALRT →
Operating modelSee how WPG supports brands from idea to market.
Latest verified

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Read the latest story →
ALRT · September 26, 2026From Killington to Las Vegas: What ALRT Is Taking Into the Next Race WeekendRead next →SCIENCE · September 26, 2026The Pouch Is the Format. The Formula Is the Product.Read next →
Explore the WPG Brands News Network →Explore the Science Desk →
About this record
Organization recordCurrent
  • Published byWPG Brands Inc.
  • Current version
  • Evidence3 sources

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Record history
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