A scalable category leader
in a fast emerging market.
WPG is built for long term growth at the intersection of functional wellness, performance, and modern consumer habits, through real partnerships, scalable distribution, and category leadership.
Living market intelligenceLatest verified record · June 30, 2026
A multi stunt partnership with access to Cody Matechuk and the Nitro Circus production and distribution network. First stunt complete, a world record snowbike cliff jump.
Live now. The first co collab, culture, access, and a combat sports network most brands never reach.
Partnership secured; SKU development and first responder distribution underway.
Built to scale independently.
WPG Inc. (Canada) holds brand IP, formulation IP, and partnership agreements. WPG LLC (US) runs US commercial operations, talent deals, and retail distribution. Each brand keeps its own P&L, structured so any one can scale, and be valued, on its own.
All three brands, direct to consumer.
Stunt driven demand, Wake.
Sampling and subscription, ALRT.
Merch and content, Wake + Pulse.
First responder organizations, ALRT.
Signed deals. Clean structure. Five ways to revenue.
See the full picture.
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About this record+
- Published byWPG Brands Inc.
- Current version
- Evidence3 sources
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Record history
- Current page version