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Reporting File: ALRT’s Next Stop Is Spartan Las Vegas

ALRT plans to participate at the October 3 and 4 Spartan Las Vegas weekend at Nevada State University in Henderson. Spartan’s official page supplies the event schedule and formats; ALRT’s official product page controls ingredients, directions, price and availability. Dan Perilli is ALRT’s founder and current brand driver. WPG powers the commercial path around the brand. The desert setting and participant community do not establish endurance, hydration, recovery, safety or other performance outcomes. Reporters can verify current product facts, price and availability through the official Cool Mint page and use dated sources for later relationships, placements or outcomes.

ALRT Journalist audience Editorial oversight: James Cappellano, Principal, Growth, Ventures & Decision Strategy
Why this mattersALRT plans to participate at the 2026 Spartan Las Vegas Event Weekend in Henderson on October 3 to 4, continuing the readiness story it carried through Killington.+
What this record establishesALRT plans to participate at the 2026 Spartan Las Vegas Event Weekend in Henderson on October 3 to 4, continuing the readiness story it carried through Killington.
ALRT Cool Mint energy pouch can
The verified record

ALRT plans to participate at the 2026 Spartan Las Vegas Event Weekend in Henderson on October 3 to 4, continuing the readiness story it carried through Killington.

What changed

The reader knows what is verified, what ALRT is and where to inspect the product.

The reporting angle

ALRT plans to participate at the October 3 to 4 Spartan Las Vegas weekend at Nevada State University in Henderson. The verified record supports the following: Spartan’s official page supplies the event schedule and formats; ALRT’s official product page controls ingredients, directions, price and availability. Reporting must preserve Dan Perilli’s role as ALRT founder and current brand driver while identifying WPG as the company powering the commercial path. The desert setting and participant community do not establish endurance, hydration, recovery, safety or other performance outcomes. The record does not establish national distribution, profession wide endorsement, product efficacy, store count, sell through, repeat purchase, market share or financial return. Current product facts, price and availability should be verified through the official Cool Mint page. Any later relationship, placement or outcome requires its own dated source, defined scope and accountable owner rather than inference from founder experience, imagery or early distribution.

Evidence to evaluate next
  • Use the linked sources for attribution and current facts.
  • Treat product availability, commercial results and third party relationships as current only when their dated records support them.
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About this record
Article recordCurrent
  • Published byWPG Brands Inc.
  • Current version
  • Evidence3 sources

This panel shows who is responsible for the page, when it changed, what supports it and how the current record connects to the next governed movement.

Record history
  1. Current page version
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