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The named announcement documents a 450 foot snowbike cliff BASE jump near Golden, British Columbia, describes it as a world record and identifies WAKE and Thrill Sports in the U.S. market entry activation. It does not identify an independent certification body.
Why read it: Understand what changed and why it matters for WAKE.Read the story →WAKE started with a simple active life problem: energy is useful, but another bottle or can is not always convenient. Patrick Sills and Abeer Subhani set out to build a portable, nicotine free alternative with a brand that belonged in motion.
Why read it: Understand what changed and why it matters for WAKE.Read the story →The WAKE product idea begins with a practical moment: energy may be useful, but another bottle, can or shaker is not always convenient. The pouch changes the format without turning nicotine into part of the proposition.
Why read it: See what the product is, who it is for and what makes it relevant to WAKE.Read the story →The named announcement documents a 450 foot snowbike cliff BASE jump near Golden, British Columbia, describes it as a world record and identifies WAKE and Thrill Sports in the U.S. market entry activation. It does not identify an independent certification body.
Why read it: Understand what changed and why it matters for WAKE.Read the story →WAKE started with a simple active life problem: energy is useful, but another bottle or can is not always convenient. Patrick Sills and Abeer Subhani set out to build a portable, nicotine free alternative with a brand that belonged in motion.
Why read it: Understand what changed and why it matters for WAKE.Read the story →No published stories match that search yet.
See the product details on WPG, buy through WAKE’s official store, or speak with WPG about retail and distribution.
Relationship: Activation partner
Partner: Thrill Sports
Why it is relevant: Thrill Sports selected and operated the athlete and production ecosystem for the WAKE activation.
Evidence: PR Newswire 2026 08 01 · verified since 2026 08 01
Relationship: Activation athlete / campaign participant
Person: Cody Matechuk
Why it is relevant: Cody Matechuk was the athlete featured in the WAKE x Thrill Sports activation.
Evidence: PR Newswire 2026 08 01 · verified since 2026 08 01
Relationship: Distribution partner
Partner: Nitro Circus
Why it is relevant: Nitro Circus extended the story through Thrill Sports' action sports distribution network.
Evidence: Nitro Circus (syndication) 2026 08 01
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