What this record establishes
Patrick Sills and Abeer Subhani created WAKE for active moments when carrying or opening another drink is inconvenient.
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Reporting File: Why WAKE Exists: From a Shared Idea in 2024 to WPG’s First Commercial Brand
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Five things to know
WAKE’s origin record begins in July 2024, when Patrick Sills and Abeer Subhani started developing the brand through Cannitec Solutions around a portable, nicotine free energy pouch for active moments. Sills contributed commercial strategy, regulated market experience, partnerships and a connection to sport, watersports and action sports culture; Subhani contributed brand strategy, positioning, identity, marketing and communications. Kicker Mint and Tropical Fruit became the first product expressions and were prepared for a first quarter 2026 market introduction. Reporting should separate this founder and product chronology from the later Thrill Sports activation and Cody Matechuk record, both dated August 2026. WPG now carries the current product, commercialization and public story. The origin story does not establish later sales, retail scale, repeat purchase or activation outcomes. Reporters should verify current products and availability through the official WAKE store and use WPG’s newsroom for the dated company and campaign record.
How it works
A familiar pouch format is rethought around a different consumer occasion: portable energy for active moments without nicotine.
Who or what is involved
WAKE’s origin record begins in July 2024, when Patrick Sills and Abeer Subhani started developing the brand through Cannitec Solutions around a portable, nicotine free energy pouch for ac...
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WAKE’s origin record begins in July 2024, when Patrick Sills and Abeer Subhani started developing the brand through Cannitec Solutions around a portable, nicotine free energy pouch for active moments. Sills contributed commercial strategy, regulated market experience, partnerships and a connection to sport, watersports and action sports culture; Subhani contributed brand strategy, positioning, identity, marketing and communications. Kicker Mint and Tropical Fruit became the first product expressions and were prepared for a first quarter 2026 market introduction. Reporting should separate this founder and product chronology from the later Thrill Sports activation and Cody Matechuk record, both dated August 2026. WPG now carries the current product, commercialization and public story. The origin story does not establish later sales, retail scale, repeat purchase or activation outcomes. Reporters should verify current products and availability through the official WAKE store and use WPG’s newsroom for the dated company and campaign record.
Why this mattersPatrick Sills and Abeer Subhani created WAKE for active moments when carrying or opening another drink is inconvenient. Development began through Cannitec Solutions in July 2024 around a portable, nicotine free energy pouch and became the first brand foundation of Wake Pulse Global Inc.+
What this record establishesPatrick Sills and Abeer Subhani created WAKE for active moments when carrying or opening another drink is inconvenient. Development began through Cannitec Solutions in July 2024 around a portable, nicotine free energy pouch and became the first brand foundation of Wake Pulse Global Inc.
The verified record
Patrick Sills and Abeer Subhani created WAKE for active moments when carrying or opening another drink is inconvenient. Development began through Cannitec Solutions in July 2024 around a portable, nicotine free energy pouch and became the first brand foundation of Wake Pulse Global Inc.
What changed
A familiar pouch format is rethought around a different consumer occasion: portable energy for active moments without nicotine.
The reporting angle
WAKE’s origin record begins in July 2024, when Patrick Sills and Abeer Subhani started developing the brand through Cannitec Solutions around a portable, nicotine free energy pouch for active moments. Sills contributed commercial strategy, regulated market experience, partnerships and a connection to sport, watersports and action sports culture; Subhani contributed brand strategy, positioning, identity, marketing and communications. Kicker Mint and Tropical Fruit became the first product expressions and were prepared for a first quarter 2026 market introduction. Reporting should separate this founder and product chronology from the later Thrill Sports activation and Cody Matechuk record, both dated August 2026. WPG now carries the current product, commercialization and public story. The origin story does not establish later sales, retail scale, repeat purchase or activation outcomes. Reporters should verify current products and availability through the official WAKE store and use WPG’s newsroom for the dated company and campaign record.
Evidence to evaluate next
- Use the linked sources for attribution and current facts.
- Treat product availability, commercial results and third party relationships as current only when their dated records support them.
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Sources and coverage
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- Published byWPG Brands Inc.
- Current version
- Evidence3 sources
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Record history
- Current page version