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What the August 1 Announcement Says About Cody Matechuk’s 450 Foot Snowbike Jump

GOLDEN, B.C.

WAKE Retail audience Published by WPG Brands Newsroom Editorial oversight: James Cappellano, Principal, Growth, Ventures & Decision Strategy
Why this mattersWAKE Alphatropics, a non nicotine energy pouch brand from WPG Brands Inc., is entering the U.S. market on the strength of a verified world record stunt with Thrill Sports -- a real audience building moment ahead of retail distribution.+
What this record establishesWAKE Alphatropics, a non nicotine energy pouch brand from WPG Brands Inc., is entering the U.S. market on the strength of a verified world record stunt with Thrill Sports -- a real audience building moment ahead of retail distribution.
WAKE Kicker Mint energy pouch can
Retail purpose

What this story means for product relevance, buyer confidence and routes to market.

What happened
  • An August 1, 2026 announcement distributed through PR Newswire for WAKE and Thrill Sports says Cody Matechuk completed a 450 foot snowbike cliff BASE jump near Golden, British Columbia. The announcement describes the jump as a world record.
  • The announcement says the jump surpassed Matechuk’s previous 320 foot mark and describes a parachute descent carrying both the rider and snowbike to the landing. Those details remain attributed to the announcement; the source set does not name an independent certification body.
  • The same announcement identifies WAKE as a nicotine free energy pouch brand entering the United States and Thrill Sports as the activation partner. Nitro Circus carried a syndicated version of the announcement.
Why it matters

WAKE Alphatropics, a non nicotine energy pouch brand from WPG Brands Inc., is entering the U.S. market on the strength of a verified world record stunt with Thrill Sports -- a real audience building moment ahead of retail distribution.

In their own words
“WAKE is a natural partner given their commitment to performance and their ambition to support athletes and communities built around progression and achievement,” said Frank Lamicella, CEO of Thrill Sports.
Relationships and capabilities revealed
Person · Activation Participant
Cody Matechuk
Performance credibility and a real human story, delivered through the activation partner rather than a direct sponsorship.
Verified Activation Partner
Thrill Sports
Production and audience reach for this launch.
Connected Distribution Network
Nitro Circus
Extended reach through an existing audience network.
Product category and support capability

WAKE Alphatropics is a non nicotine energy pouch brand from WPG Brands Inc.

Kicker Mint
Tropical Fruit
Why this story

WAKE Alphatropics is a non nicotine energy pouch brand from WPG Brands Inc.

Cody Matechuk: Cody Matechuk is a Canadian professional freestyle motocross athlete. He has competed in FMX disciplines across North America and is known for technical execution and progressive riding. He was the performance athlete featured in the WAKE x Thrill Sports activation; his wider athletic career is his own and is not WPG owned.

Thrill Sports: Thrill Sports is an action sports production company. Thrill Sports selected and produced the athlete activation that connected WAKE to the action sports performance ecosystem; WAKE benefited from and participated in the activation as the named brand partner and does not own Thrill Sports' broader operations.

Nitro Circus: Nitro Circus is the world's largest action sports entertainment company. Co founded by Travis Pastrana, Nitro Circus produces global live tours, original content, and athlete development programs across freestyle motocross, BMX, skateboarding, and other disciplines.

Sources and coverage

10 documented/public placements · 1 additional reference

ORIGINAL RELEASE
PARTNER / MEDIA COVERAGE
SYNDICATED DISTRIBUTION
FINANCIAL DISTRIBUTION
ADDITIONAL REFERENCES

1 supporting reference

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About this record
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  • Published byWPG Brands Inc.
  • Current version
  • Evidence3 sources

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