What this record establishes
An August 1, 2026 announcement distributed through PR Newswire for WAKE and Thrill Sports says Cody Matechuk completed a 450 foot snowbike cliff BASE jump near Golden, British Columbia.
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What the August 1 Announcement Says About Cody Matechuk’s 450 Foot Snowbike Jump
QUICK FACTS
Five things to know
An August 1, 2026 announcement distributed for WAKE and Thrill Sports says Cody Matechuk completed a 450 foot snowbike cliff BASE jump near Golden, British Columbia and describes it as a world record. The available source set does not identify an independent certification body.
How it works
The announcement says the jump surpassed Matechuk’s previous 320 foot mark and describes a parachute descent carrying both the rider and snowbike to the landing.
Who or what is involved
The same announcement identifies WAKE as a nicotine free energy pouch brand entering the United States and Thrill Sports as the activation partner.
The evidence and limits
“WAKE is a natural partner given their commitment to performance and their ambition to support athletes and communities built around progression and achievement,” said Frank Lamicella, CE...
What you can do next
The available sources support an attributed account of the jump and the named activation roles.
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The named announcement documents a 450 foot snowbike cliff BASE jump near Golden, British Columbia, describes it as a world record and identifies WAKE and Thrill Sports in the U.S. market entry activation. It does not identify an independent certification body.
About this record+
- Published byWAKE
- Editorial oversightJames Cappellano
- Published
- Current version
- Evidence4 sources
This panel shows who is responsible for the page, when it changed, what supports it and how the current record connects to the next governed movement.
Record history
- Published
- Record updated
Why this mattersAn action sports achievement is credible only when the source, brand role and evidence boundary remain visible.+
The questionWhat does the August 1, 2026 announcement document about Cody Matechuk, WAKE and Thrill Sports?
What you leave withYou can understand the achievement and WAKE’s activation role without overstating what the source proves.
Now whatShop WAKE products
- The August 1 announcement says Cody Matechuk completed a 450 foot snowbike cliff BASE jump near Golden, British Columbia.
- The announcement describes the jump as a world record but does not name an independent certification body.
- WAKE tied the activation to its U.S. market entry with Thrill Sports.
What the announcement documents
An August 1, 2026 announcement distributed through PR Newswire for WAKE and Thrill Sports says Cody Matechuk completed a 450 foot snowbike cliff BASE jump near Golden, British Columbia. The announcement describes the jump as a world record.
The achievement details come from the named source
The announcement says the jump surpassed Matechuk’s previous 320 foot mark and describes a parachute descent carrying both the rider and snowbike to the landing. Those details remain attributed to the announcement; the source set does not name an independent certification body.
WAKE and Thrill Sports had defined activation roles
The same announcement identifies WAKE as a nicotine free energy pouch brand entering the United States and Thrill Sports as the activation partner. Nitro Circus carried a syndicated version of the announcement.
The partner’s stated view
“WAKE is a natural partner given their commitment to performance and their ambition to support athletes and communities built around progression and achievement,” said Frank Lamicella, CEO of Thrill Sports.
What the record does not prove
The available sources support an attributed account of the jump and the named activation roles. They do not establish independent record certification, athlete endorsement, product performance, sales, distribution, adoption or financial return. Those outcomes require their own dated evidence.
WAKE Alphatropics is a non nicotine energy pouch brand from WPG Brands Inc.
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Open the WAKE desk →Story timeline
- Teaser activity begins:
- Official public launch:
External Coverage & Syndication
10 documented/public placements · 1 additional reference
ORIGINAL RELEASE
PARTNER / MEDIA COVERAGE
SYNDICATED DISTRIBUTION
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Recorder Online (Lee Enterprises)WAKE Teams With Thrill Sports To Enter the U.S. Market With World Record Setting Stunt
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StreetInsiderWAKE Teams With Thrill Sports To Enter the U.S. Market With World Record Setting Stunt
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MorningstarWAKE Teams With Thrill Sports To Enter the U.S. Market With World Record Setting Stunt
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Fairbanks Daily News MinerWAKE Teams With Thrill Sports To Enter the U.S. Market With World Record Setting Stunt
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KVOA (Tucson, AZ)WAKE Teams With Thrill Sports To Enter the U.S. Market With World Record Setting Stunt
FINANCIAL DISTRIBUTION
ADDITIONAL REFERENCES
1 supporting reference
In this story
- WAKE AlphatropicsCody MatechukThrill SportsNitro Circus