What this record establishes
Understand what ALRT is, why its caffeine pouch format is relevant to Spartan’s service and obstacle racing communities, and where to verify the current product.
← Full story
Retail View
Buyer Brief: ALRT Participates at Spartan Killington
QUICK FACTS
Five things to know
ALRT Cool Mint is a nicotine free caffeine pouch with 50 mg of caffeine per pouch, plus L theanine and Alpha GPC. Dan Perilli’s Canadian firefighter experience gives the brand a clear origin, while Killington introduces it to a broader outdoor audience. Buyers should evaluate current pricing, supply, merchandising support and customer response directly with ALRT and WPG.
How it works
ALRT participated at Spartan Killington on September 19 and 20, 2026.
Who or what is involved
ALRT Cool Mint is a nicotine free caffeine pouch with 50 mg of caffeine per pouch, plus L theanine and Alpha GPC.
Ready
Voice is created by your device. Nothing is sent to Ask WPG Brands Inc.
ALRT Cool Mint is a nicotine free caffeine pouch with 50 mg of caffeine per pouch, plus L theanine and Alpha GPC. Dan Perilli’s Canadian firefighter experience gives the brand a clear origin, while Killington introduces it to a broader outdoor audience. Buyers should evaluate current pricing, supply, merchandising support and customer response directly with ALRT and WPG.
Why this mattersUnderstand what ALRT is, why its caffeine pouch format is relevant to Spartan’s service and obstacle racing communities, and where to verify the current product.+
What this record establishesUnderstand what ALRT is, why its caffeine pouch format is relevant to Spartan’s service and obstacle racing communities, and where to verify the current product.
The buyer question
Understand what ALRT is, why its caffeine pouch format is relevant to Spartan’s service and obstacle racing communities, and where to verify the current product.
What is available to evaluate
ALRT participated at Spartan Killington on September 19 and 20, 2026. The verified outcome is participation only; it does not establish Spartan sponsorship, endorsement, product performance, sales or demand.
What to verify next
ALRT Cool Mint is a nicotine free caffeine pouch with 50 mg of caffeine per pouch, plus L theanine and Alpha GPC. Dan Perilli’s Canadian firefighter experience gives the brand a clear origin, while Killington introduces it to a broader outdoor audience. Buyers should evaluate current pricing, supply, merchandising support and customer response directly with ALRT and WPG.
Evidence to evaluate next
- Confirm current product facts, price, geography, inventory and fulfilment at the linked official destination.
- Availability and awareness should be evaluated separately from sell through and repeat purchase.
Next action
Sources and coverage
Read next
Choose the next part of the story.
Understand the evidenceExplore the WPG Science Desk
See what oral pouch research establishes, what remains uncertain and which claims require product specific proof.
Open the Science Desk →See the complete recordExplore all ALRT storiesContinue through the latest product, partnership and company updates from this brand.
Open the ALRT desk →About this record+
- Published byWPG Brands Inc.
- Current version
- Evidence3 sources
This panel shows who is responsible for the page, when it changed, what supports it and how the current record connects to the next governed movement.
Record history
- Current page version