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Reporting File: ALRT Participates at Spartan Killington

Canadian firefighter Dan Perilli created ALRT after seeing how long shifts and constant interruption can make another drink impractical. He and WPG principal Patrick Sills brought ALRT Cool Mint to Spartan Killington on September 19 and 20. Spartan began at Killington and maintains programs for military personnel and first responders. ALRT participated in the weekend and is carrying the story forward to Spartan Las Vegas in October.

ALRT Journalist audience Published by WPG Brands Newsroom Editorial oversight: James Cappellano, Principal, Growth, Ventures & Decision Strategy
Why this mattersALRT participated at Spartan Killington on September 19 and 20, 2026. The verified outcome is participation only; it does not establish Spartan sponsorship, endorsement, product performance, sales or demand.+
What this record establishesALRT participated at Spartan Killington on September 19 and 20, 2026. The verified outcome is participation only; it does not establish Spartan sponsorship, endorsement, product performance, sales or demand.
ALRT Cool Mint energy pouch can
The verified record

ALRT participated at Spartan Killington on September 19 and 20, 2026. The verified outcome is participation only; it does not establish Spartan sponsorship, endorsement, product performance, sales or demand.

Sources: Official 2026 Vermont Spartan Event Weekend · Spartan Honor Tour for military and first responders · Spartan service member and first responder program
What changed

The reader recognizes ALRT as a nicotine free caffeine pouch born from first response experience, with a credible role in sports and other demanding environments without becoming a generic sports performance brand.

Sources: Official 2026 Vermont Spartan Event Weekend · Spartan Honor Tour for military and first responders · Spartan service member and first responder program
The reporting angle

Canadian firefighter Dan Perilli created ALRT after seeing how long shifts and constant interruption can make another drink impractical. He and WPG principal Patrick Sills brought ALRT Cool Mint to Spartan Killington on September 19 and 20. Spartan began at Killington and maintains programs for military personnel and first responders. ALRT participated in the weekend and is carrying the story forward to Spartan Las Vegas in October.

Sources: Official 2026 Vermont Spartan Event Weekend · Spartan Honor Tour for military and first responders · Spartan service member and first responder program
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About this record
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  • Published byWPG Brands Inc.
  • Current version
  • Evidence3 sources

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