Step 2 of 4, The product
Product category *
What type of product are you bringing?
Select category
Nicotine free pouch (functional / wellness)
Energy or stimulant pouch
Recovery or CBD pouch
Flavour / lifestyle pouch (no active ingredient)
Other consumable or supplement
Non consumable product (gear, apparel, equipment)
Not sure how to categorize it
Key ingredients and doses
List what is in it and how much per unit. Example: Caffeine 60mg, L Theanine 100mg, B12 500mcg. If you do not know the exact doses yet, say so.
Format
Select format
Pouch (buccal)
Gummy
Capsule / tablet
Powder / sachet
Liquid / shot
Topical
Other
Manufacturing status
Select status
No manufacturer yet, still developing
In talks with a manufacturer
Contracted and in production
Actively producing
Where is it manufactured or intended to be manufactured?
Step 3 of 4, Where you are now
Distribution stage *
Select stage
Idea, not yet in production
Prototype ready, not launched
Launched, selling direct only
Some retail or online distribution
Established distribution, scaling
Current monthly revenue (approximate)
Select range
Pre revenue
Under $5K / month
$5K, $25K / month
$25K, $100K / month
$100K+ / month
Who is your target customer?
Be specific. A clear answer here helps us assess market fit. Example: “Combat sport athletes 18 to 35, training 4+ days per week, no nicotine”
What does the brand stand for?
One or two sentences. What is the point of view behind this brand? Why does it exist beyond the product?
Step 4 of 4, What you are looking for
WPG operates two models. Read both before selecting, your choice tells us how to structure the conversation.
Model A
Portfolio Entry
WPG acquires an equity stake and takes over operations, distribution, and brand building. You exit day to day execution. WPG runs the business.
Best fit: Founder who wants to step back, brand with strong IP but limited operational capacity, or early stage brand that needs the full engine behind it.
Model B
Powered by WPG
You stay independent and keep ownership. WPG plugs in its distribution network, infrastructure, and operating engine. You keep running the brand.
Best fit: Founder who wants to retain control, brand that already has momentum and needs scale, or operator who wants WPG capabilities without giving up equity.
Not sure yet
Help me decide
You are still figuring out what the right path looks like. That is fine, tell us where you are and we will help you map it.
Best fit: First time founder, early stage brand, or anyone who wants an honest read before committing to a direction.
What percentage of the business are you open to selling?
Rough range is fine. This is not a negotiation, it helps us understand what you are actually open to.
Select range
Minority stake (under 49%)
Majority stake (50%+)
Full acquisition
Open, let the conversation decide
Which part of the operation needs the most support?
Select primary need
Distribution, getting into retail and online channels
Manufacturing, scaling production or finding a co man
Brand building, positioning, creative, audience
Compliance, Health Canada, FDA, labelling
All of the above
Anything else you want us to know
Links to decks, prototypes, or press are useful here. So is anything that did not fit the questions above.
Submit application →