Reporting File: From Killington to Las Vegas: What ALRT Is Taking Into the Next Race Weekend

ALRT plans to arrive at Spartan Las Vegas on October 3 to 4 with one clear job: help people understand what Cool Mint is, why the brand began with first responders and where to find the current product.

The reader can connect the event story to ALRT’s origin, current product and official store in one read.

WPG is connecting ALRT’s Killington participation to its planned Las Vegas chapter through one measurable customer and partner path. The verified record supports the following: The sequence links two verified Spartan event records to ALRT’s current product destination while keeping WPG’s commercial explanation separate from the brand store. Reporting must preserve Dan Perilli’s role as ALRT founder and current brand driver while identifying WPG as the company powering the commercial path. A connected event sequence is not proof of sponsorship, endorsement, distribution, sell through or commercial success. The record does not establish national distribution, profession wide endorsement, product efficacy, store count, sell through, repeat purchase, market share or financial return. Current product facts, price and availability should be verified through the official Cool Mint page. Any later relationship, placement or outcome requires its own dated source, defined scope and accountable owner rather than inference from founder experience, imagery or early distribution.

• Use the linked sources for attribution and current facts.
• Treat product availability, commercial results and third party relationships as current only when their dated records support them.

Shop ALRT Cool Mint →

• WPG ALRT brand record
• Why ALRT is built for the shift
• ALRT official site
• ALRT Cool Mint official product page
• Official 2026 Spartan Las Vegas event record