From Fight Night Access to a PULSE Purchase Path

Access creates the story opportunity

Lionel Khoury and Clocked N’ Loaded operate within combat sports and luxury watch culture. That proximity can produce interviews, event material and moments a general advertiser cannot manufacture. The value begins with authentic access, not with an implied endorsement.

Lionel’s contribution to WPG is relationship access

As WPG Principal and Chairman, Lionel Khoury contributes trusted relationships and opportunity access across combat sports, action sports, culture and luxury. He originated the relationship that opened WAKE’s route to Thrill Sports and helped establish the Clocked N’ Loaded audience and access supporting the PULSE × CNL collaboration. WPG’s operating team turns those openings into real products, working campaigns and measurable commercial results.

Verified pickup gives the moment an external record

ESPN published two stories that directly credited Clocked N’ Loaded interviews with Jon Jones, including his retirement comments and discussion of Alex Pereira. After Ryan Garcia fought in Times Square, Seconds Out later coverage quotes Garcia from a Clocked N’ Loaded interview. These records verify that original CNL access travelled into independent coverage; they do not establish sponsorship, sales or athlete endorsement.

PULSE × CNL gives the audience a specific product

The PULSE × CNL collaboration identifies Blue Razz Ice and Fresh Mint as its two products. Their official pages list 100 mg caffeine per pouch and magnesium and potassium as part of hydration support. Those facts stay with these products; they do not define every PULSE formula.

The story must lead to a working purchase path

A reader should move from the fight night story to accurate product facts and current availability without encountering a dead link or a different formula. In the United States, the official PULSE store is the purchase destination for the collaboration products.

Measure what happened after discovery

Track qualified product page visits, conversion, repeat purchase and partner follow up separately from views or impressions. Compare those signals over a defined period and against the campaign’s stated job. That tells the team whether the cultural story created curiosity, a sale or durable demand, and what to change before the next activation.