This is the preserved media audience version of this release. It is part of the Wake story background.
Cody Matechuk Breaks His Own World Record — 450 Feet at 50 MPH — as WAKE Alphatropics Enters the U.S. Market
This release was issued as part of the WAKE × Thrill Sports U.S. Launch story. It reflects how Wake described this event at the time. The story has since been updated — see the current editorial coverage at the link below.
Cody Matechuk broke his own world record for a snowbike cliff base jump in Golden, British Columbia — 450 feet at nearly 50 mph, surpassing his previous record of 320 feet. Matechuk simultaneously executed the jump and piloted a parachute system carrying him and the snowbike to the landing zone below.
WAKE Alphatropics built its entire U.S. market launch around this moment. No paid advertising. One world record as the content centerpiece, distributed across the Thrill Sports network: Nitro Circus, Street League Skateboarding, and Power Slap.
“What draws attention are authentic moments people genuinely want to share. WAKE recognized that opportunity. This campaign demonstrates how brands can use breakthrough moments to create stronger engagement than traditional marketing channels usually deliver.” — Frank Lamicella, CEO, Thrill Sports.
“Launching in the U.S. with a world record symbolizes who we are as a company.” — Patrick Sills, Co-Founder, WAKE Alphatropics.
Brand assets and spokesperson contacts: press inquiry. Source: Thrill Sports, June 2026.
This is the media audience version from the Wake public record, issued as part of WAKE × Thrill Sports U.S. Launch. It is preserved here as background context. For current editorial coverage, see the WAKE × Thrill Sports U.S. Launch page.