This is the preserved partners audience version of this release. It is part of the Wake story background.
The Content-First Launch Playbook: How WAKE Used One World Record to Enter a New Market
This release was issued as part of the WAKE × Thrill Sports U.S. Launch story. It reflects how Wake described this event at the time. The story has since been updated — see the current editorial coverage at the link below.
WAKE Alphatropics launched in the U.S. by partnering with Thrill Sports and Cody Matechuk to produce a world record snowbike cliff base jump: 450 feet at nearly 50 mph in Golden, British Columbia. The content from that moment distributes across social, digital, and athlete community channels.
Instead of paid media, WAKE chose premium content creation, athlete storytelling, and record-setting moments designed for organic social engagement. The strategy gives the brand reach across the Thrill Sports network — Nitro Circus, Street League Skateboarding, and Power Slap — without traditional advertising spend.
For retail, distribution, or brand partnership inquiries: get in touch. Source: Thrill Sports press release, June 2026.
This is the partners audience version from the Wake public record, issued as part of WAKE × Thrill Sports U.S. Launch. It is preserved here as background context. For current editorial coverage, see the WAKE × Thrill Sports U.S. Launch page.