ALRT Launches a Shift-Ready Non-Nicotine Energy Pouch Built for First Responders
ALRT launches a non-nicotine energy pouch formulated specifically for first responders, available direct-to-consumer at stayalrt.ca.
WPG Brands Inc. has launched ALRT, a non-nicotine energy pouch built specifically for the people who work shifts other products were never designed around: police officers, firefighters, paramedics, and emergency dispatchers.
Each pouch delivers 50mg of caffeine alongside L-Theanine and Alpha-GPC in a single Cool Mint dose. The oral format allows use without liquid and without interrupting physical activity.
"ALRT is not an energy product that happens to market to first responders," said Abeer Subhani, Principal -- Brand Strategy, WPG Brands Inc. "It was built from the formula up for people who work shifts other products were never designed for."
ALRT is already live and available direct-to-consumer at stayalrt.ca -- the same real-retail-before-scale approach the company used to bring Wake and Pulse to market.
ALRT is one of three brands operated by WPG Brands Inc. on a shared commercial engine, alongside Wake and Pulse.