What this record establishes
Canadian firefighter Dan Perilli founded and continues to drive ALRT around first response and shift work.
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Journalist View
Reporting File: ALRT Cool Mint Moves Into Early Market Testing
QUICK FACTS
Five things to know
Dan Perilli founded and continues to drive ALRT from his experience as a Canadian firefighter. WPG began powering ALRT’s commercial path in May 2026 as Cool Mint entered early soft distribution. The record establishes the founder, product facts and initial market step; it does not establish national availability, sell through, repeat purchase or product performance. Verify current offer and availability through ALRT’s official Cool Mint page.
How it works
A product is centred on the shift worker and begins earning market evidence before making scale claims.
Who or what is involved
Dan Perilli founded and continues to drive ALRT from his experience as a Canadian firefighter.
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Dan Perilli founded and continues to drive ALRT from his experience as a Canadian firefighter. WPG began powering ALRT’s commercial path in May 2026 as Cool Mint entered early soft distribution. The record establishes the founder, product facts and initial market step; it does not establish national availability, sell through, repeat purchase or product performance. Verify current offer and availability through ALRT’s official Cool Mint page.
Why this mattersCanadian firefighter Dan Perilli founded and continues to drive ALRT around first response and shift work. Cool Mint now gives customers and buyers a nicotine free energy pouch they can inspect, try and evaluate in the real world.+
What this record establishesCanadian firefighter Dan Perilli founded and continues to drive ALRT around first response and shift work. Cool Mint now gives customers and buyers a nicotine free energy pouch they can inspect, try and evaluate in the real world.
The verified record
Canadian firefighter Dan Perilli founded and continues to drive ALRT around first response and shift work. Cool Mint now gives customers and buyers a nicotine free energy pouch they can inspect, try and evaluate in the real world.
What changed
A product is centred on the shift worker and begins earning market evidence before making scale claims.
The reporting angle
Dan Perilli founded and continues to drive ALRT from his experience as a Canadian firefighter. WPG began powering ALRT’s commercial path in May 2026 as Cool Mint entered early market testing. The record establishes the founder, product facts and initial market step; it does not establish national availability, sell through, repeat purchase or product performance. Verify current offer and availability through ALRT’s official Cool Mint page.
Evidence to evaluate next
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Sources and coverage
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- Published byWPG Brands Inc.
- Current version
- Evidence3 sources
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Record history
- Current page version