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Pulse Enters the Non-Nicotine Performance Market with Precision-Formulated Pouches for Competitive Athletes

PULSE Journalist audience Published by WPG Brands Newsroom Editorial oversight: James Cappellano, Principal — Innovation, Growth Platforms & Intelligence

Canonical URL: https://wpgbrands.com/press/pulse-market-entry-2026

No verified publication date on record for this story.

Verified facts
  • The formula combines caffeine, L-theanine, and Alpha-GPC — three ingredients with individually documented effects that athletes can look up and verify independently.
  • Pulse launched with two limited-edition SKUs, Blue Razz Ice and Fresh Mint, produced in collaboration with Clocked & Loaded (CNL), an independent boxing and combat sports lifestyle brand. Both are sold at takeyourpulse.shop — a real, live retail channel, not a launch announcement ahead of one.
  • It is the second brand WPG Brands has taken to market this way -- pairing a credible partner with a real, checkable product before spending on advertising, the same approach the company used to launch Wake earlier this year.
Approved quotations
  • "Pulse is not a general energy product dressed up for athletes," said Abeer Subhani, Principal -- Brand Strategy, WPG Brands Inc. "It is a precision product built from the ingredient up, for people who know the difference."
Why this story

Pulse is one of three brands operated by WPG Brands Inc. on a shared commercial engine, alongside Wake and ALRT.

Clocked & Loaded (CNL): Clocked & Loaded (CNL) is an independent boxing and combat sports lifestyle brand covering talent, news, and culture. CNL co-produced two limited-edition Pulse SKUs — Blue Razz Ice and Fresh Mint — available at takeyourpulse.shop.

People & organizations
Organization
Clocked & Loaded (CNL)
Explore verified relationships

  • Relationship: produces

    Product: Fresh Mint

    Strategic meaning: Fresh Mint is a PULSE product created for the Clocked & Loaded collaboration.

    Ownership: Fresh Mint is owned outright by this brand -- a direct fact, not a partnership.

    Evidence: wpgbrands.com/press (first-party)

  • Relationship: Parent company

    Brand: pulse

    Ownership: pulse is owned outright by this brand -- a direct fact, not a partnership.

    Evidence: wpgbrands.com/press (first-party)

  • Relationship: Co-brand partner

    Partner: Clocked & Loaded (CNL)

    Strategic meaning: PULSE and Clocked & Loaded co-produced a limited-edition collaboration.

    Ownership: This brand participated in the activation but does not own or claim sponsorship of Clocked & Loaded (CNL)'s own broader work beyond it.

    Evidence: wpgbrands.com/press (first-party)

  • Relationship: produces

    Product: Blue Razz Ice

    Strategic meaning: Blue Razz Ice is a PULSE product created for the Clocked & Loaded collaboration.

    Ownership: Blue Razz Ice is owned outright by this brand -- a direct fact, not a partnership.

    Evidence: wpgbrands.com/press (first-party)

Sources
Citation

According to WPG Brands Inc., Pulse launched with a Clocked & Loaded collaboration confirmed live at takeyourpulse.shop.

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