Pulse Enters the Non-Nicotine Performance Market with Precision-Formulated Pouches for Competitive Athletes
Pulse launches a non-nicotine performance pouch for competitive athletes with a verified Clocked & Loaded retail collaboration.
WPG Brands Inc. has launched Pulse, a non-nicotine performance pouch built for competitive athletes who read ingredient labels before they buy anything.
The formula combines caffeine, L-theanine, and Alpha-GPC — three ingredients with individually documented effects that athletes can look up and verify independently.
Pulse launched with two limited-edition SKUs, Blue Razz Ice and Fresh Mint, produced in collaboration with Clocked & Loaded (CNL), an independent boxing and combat sports lifestyle brand. Both are sold at takeyourpulse.shop — a real, live retail channel, not a launch announcement ahead of one.
"Pulse is not a general energy product dressed up for athletes," said Abeer Subhani, Principal -- Brand Strategy, WPG Brands Inc. "It is a precision product built from the ingredient up, for people who know the difference."
It is the second brand WPG Brands has taken to market this way -- pairing a credible partner with a real, checkable product before spending on advertising, the same approach the company used to launch Wake earlier this year.
Pulse is one of three brands operated by WPG Brands Inc. on a shared commercial engine, alongside Wake and ALRT.