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Reporting File: How WPG Was Formed: The Dated Record

A chronology led company formation record covering the work behind WAKE and PULSE, the teams that came together under Wake Pulse Global and the distinction between historical contributions and current WPG responsibility.

WPG Journalist audience Published by WPG Brands Newsroom Editorial oversight: James Cappellano, Principal, Growth, Ventures & Decision Strategy
Why this mattersWAKE development began in July 2024, PULSE development followed in mid 2025, the Cannitec Solutions and Clocked N’ Loaded teams combined at the end of 2025, and the first products reached market in early 2026.+
What this record establishesWAKE development began in July 2024, PULSE development followed in mid 2025, the Cannitec Solutions and Clocked N’ Loaded teams combined at the end of 2025, and the first products reached market in early 2026.
The verified record

WAKE development began in July 2024, PULSE development followed in mid 2025, the Cannitec Solutions and Clocked N’ Loaded teams combined at the end of 2025, and the first products reached market in early 2026.

Sources: How WPG operates · WPG leadership · WAKE official site
What changed

Separate brand building experience becomes one accountable commercialization company without flattening each brand.

Sources: How WPG operates · WPG leadership · WAKE official site
The reporting angle

Use the dated sequence: WAKE development began in July 2024, PULSE followed in mid 2025, the teams combined at the end of 2025 and products reached market in early 2026. Product launches are not company formation dates.

Sources: How WPG operates · WPG leadership · WAKE official site
Evidence to evaluate next
  • Use the linked sources for attribution and current facts.
  • Treat product availability, commercial results and third party relationships as current only when their dated records support them.
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About this record
Article recordCurrent
  • Published byWPG Brands Inc.
  • Current version
  • Evidence3 sources

This panel shows who is responsible for the page, when it changed, what supports it and how the current record connects to the next governed movement.

Record history
  1. Current page version
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